Never Happy New Year

Never Happy New Year

Never Happy New Year is a modern streetwear brand designed as complete looks. It describes itself not just as a brand but as a mindset: about moving past empty New Year’s resolutions and taking action on the one thing you have been meaning to do but kept putting off. For the brand, this community was that thing. In June 2024, they decided to make it happen. They see this as just the beginning—the first chapter of a bigger story—and say they are excited for what is ahead and to have people along for the ride. The brand signs off with love from Melbourne, Australia.

Never Happy New Year on Marci